Winback
Reactivate a dormant cohort.
A time-boxed Outcome-Based Incentive to prior customers who haven't purchased in 90+ days — with a matched-control holdout and a profit-first KPI.
Cohort-scoped
Prior 2+ order customers, dormant 90–180 days, opted in.
Time-boxed
One-time offer with a fixed expiration — no rolling promotions.
Merchant messaging
Delivered through the ESP you already run.
Matched control
Reactivation lift measured against a matched holdout — not against last year.
Ship a measured winback.
One dormant cohort, one capped budget, one holdout, one read.