Resources · Playbooks
OBI playbooks with caps and reads.
Reusable Outcome-Based Incentive recipes. Every playbook comes with a target behavior, a mechanism, a cap, and a measurement plan — not just a template.
Starter playbooks
Second purchase in 30 days
Merchant-funded credit sized to expected margin on the next basket, capped per customer.
Dormant cohort winback
Time-boxed OBI to 90–180-day dormant customers, matched holdout, profit-first KPI.
Verified advocacy
Advocate credit paid only on a genuinely new customer's first purchase — one per 30 days.
Service-recovery credit
Signal-driven, capped credit issued from support outcomes — auditable per case.
Ship a playbook this quarter.
Pick a playbook, agree the cap and the measurement, run it in two weeks.