Profitable conversion
Convert without a blanket discount.
Trigger a targeted, capped incentive at the moment of intent — sized against contribution margin and measured against a control.
Intent-triggered
Fire on real intent signals, not on catalog-wide promotions.
Margin-aware sizing
Value sized against contribution margin on the specific basket.
Capped per session
Per-session and per-customer caps enforced by the platform.
Vs. a matched control
Read incremental conversion — not overall conversion — against a control.
Retire the blanket discount.
Ship a targeted, capped conversion incentive with a measured read.