One decision system for every incentive moment.
Decide · Deliver · Prove. The AI Incentive Platform is built as three responsibilities and six layers, so every incentive is capped, approved, and measurable.
Six platform layers
Each with a defined status and a clear owner.
Every incentive is a decision, not a discount.
The platform treats each customer moment as a decision with a hypothesis, a budget cap, a mechanism, and a proof plan. Merchants approve the decision; the platform delivers it and reports back.
Nothing runs unattended and nothing runs without a measurement window.
- Merchant-defined budget caps enforced end to end
- Human approval before autonomous decisions apply
- Baseline or holdout measurement is the default
Frequently asked
Is the Platform the same as the Merchant Growth OS?+
No. The AI Incentive Platform is what ships today. Merchant Growth OS is the five-year category we are pointing at.
Which layers are generally available today?+
Incentive Engine, Value & Wallet Infrastructure, and the core Trust & Governance controls are Available. Growth Intelligence and Journey Orchestration are in Pilot with design partners.
Start with one decision.
Pick one customer behavior. We'll design the decision, cap the budget, and pre-agree the measurement window.